CASE STUDY: JD Sports
1 Passenger lift, 2 Goods Lifts and Escalator Step Refurbishment
8 Person MRL Hydraulic Lift
JD Sports lift needs were complex, we chose IKONIC Lifts because we needed a lift engineering company that could provide the full spectrum of lift solutions and deliver a bespoke, high quality service from the beginning to the end of the project.
JD Sports is one of the UK’s largest Sports Fashion Retailers with well over 300 stores across the UK and Europe. A listed company since 1996 – JD Sports has been supplying the UK with leading sports brands for over 30 years. With stores based in some of the busiest retail spaces in the country - including Birmingham New Street station with over 24 million visitors per year - JD Sports continues to be a giant in the retail sector.
JD Sports were looking for a lift engineering company which was capable of serving the lift needs of their store in Birmingham New Street and a selection of other stores up and down the country. Located in Birmingham New Street station, which sees up to 24 million passenger entries per year, this high footfall makes the store a prime retail space for the sports fashion giant and they required a combination lift solution. In addition to an 8 person passenger lift and the refurbishment of the stores escalator, they required two dumb waiter lifts to transport goods from stock level to the shop floor.
THE CHALLENGE – Multiple Bespoke Projects
JD Sports required a lift company that could provide efficient management and installation of multiple projects as well as the engineering experience and know-how to deliver the bespoke solutions each store was looking for. IKONIC Lifts’ reputation in the industry for providing quality, bespoke service ensured its win of this significant contract, ahead of larger sized competitors.
THE LIFT SOLUTION
1 MRL Hydraulic Lift 2 - 8 person Passenger Lift/ 2 SKG Dumb Waiters/ Escalator Step Refurbishment
Each solution was installed successfully with minimum effect on the working day of the store and IKONIC Lifts professional service and customer care has resulted in a continuing relationship with the global sports brand and a repeat service contract which serves many JD Sports stores and many other project opportunities.